How do you take your Coffee?
Recently a retailer asked me a very important question: what brand of Fair Trade Coffee do you recommend? As an avid coffee drinker and inspired to walk the talk, I brew an assortment of Fair Trade, Direct Trade & Beyond Fair Trade coffees. Off the top of my head I rhymed off a few that she could check out – however the question still sits on my mind. Where we spend our money has such a big impact on shaping the world – I wanted to ensure that I was directing her to the best bag of coffee based on her ethical values. What is the ideal coffee for a retailer looking to offer positive products? It was a great question and ever since she asked (about a month ago),…